The subject line must accurately reflect the content of the message.
Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message. Here’s a rundown of CAN-SPAM’s main requirements:
That means all email – for example, a message to former customers announcing a new product line – must comply with the law.Įach separate email in violation of the CAN-SPAM Act is subject to penalties of up to $43,792, so non-compliance can be costly. The law makes no exception for business-to-business email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.ĭespite its name, the CAN-SPAM Act doesn’t apply just to bulk email.
